In a world where more and more marketing and sales take place online, it’s important that your web presence work for you. As an agent, insurance marketing can make a huge difference in your business, increasing web traffic and converting inquiries into sales. In order to maximize the potential of your online opportunities, you need an effective strategy for marketing your services.
What Makes the Difference?
No one factor can account for all of a company’s web traffic, but there are four broad categories that most marketing professionals focus on consistently.
- responsive technology
- user experience
As you can see, all of these elements are intertwined in creating the optimal environment for converting leads into customers and keeping active customers satisfied. But addressing each of them as a unique and specific element allows you to consider all of the factors that add up to a positive online presence.
Given the variety of devices people now use to access the internet, it’s critical to consider how your online offerings look on large screens and small, computers, tablets, and phones. The easier it is for customers to move between and among these environments, the more seamless their experience of your company. As an agent, insurance marketing isn’t just a tool, it’s a way of being present for your customers wherever and whenever they need you.
Treating and supplying water out to large populations can be demanding on its own, but, sometimes, not everything goes as planned. As water treatment services work for and supply to multiple people, there are often many issues that could possibly inconvenience or even harm one or many. It’s crucial to protect your facilities with water treatment insurance in the case of something going wrong.
Contamination and Pollution
Unfortunately, there may be situations where a contaminate gets into the water. When this happens, it could also end up making someone ill. There’s also the risk of chemical spills causing pollution of the area, pipes bursting or sewers backing up. Whether it’s in protection of people’s well being, private property or the environment, these often need to be taken care of quickly and efficiently. General liability often won’t cover for these situations, so be sure to search for water treatment insurance that does.
Coverage for piping underground typically covers a specific distance from the property. Find a policy that is able to extend as far as needed, for cases where pipes may be damaged due to age, environmental factors or improper digging.
Failing to Supply
Whether due to damaged pipes or purposeful shutdown for repairs, being unable to supply water to customers could cause legal and financial issues. Water treatment insurance can cover claims in these situations.
These are only a few unique qualities to water treatment facilities that require particular policies. However, these alone can be good reasons to find a specially designed insurance program.
Temporary staffing agencies can provide staff to businesses for a set period. Since these staff may be considered employees of the staffing agency, the staffing firm can be held responsible for the actions of the employees. Here are two types of temporary staffing insurance that staffing agencies may need to cover their liabilities.
Worker’s Compensation Insurance
Temporary staffing agencies may need worker’s compensation insurance for the employees that work in-house for the staffing firm as well as for the employees that may be placed offsite to work for other businesses. It can provide employees who have been injured on the job with compensation for lost wages and pay for medical treatment and medications. It can also cover the firm’s legal fees and settlements associated with lawsuits arising from employee injury or death.
Crime insurance can cover the staffing agency’s liability if an employee placed with a business steals property or commits fraudulent acts such as embezzlement or forgery. Staffing agencies who fail to secure this coverage may find themselves responsible for using their own funds to reimburse a client for losses due to fraudulent actions of employees.
Staffing agencies can place people in a variety of jobs, so it may be important to understand the types of risks associated with each type of placement. An agent who has experience with temporary staffing insurance can help you choose the coverage that best fits the unique needs of your firm.
Marinas provide boat owners with a great opportunity to store their personal vessels and let fishermen have a safe location to store their investment. If you operate a marina you know the importance of the water craft under your care. However, as with any business, marinas can undergo unforeseen accidents and events. Why not protect yourself and your clients with appropriate insurance coverage? Insurance for California marinas safeguards your savings by building policies that are relevant to your area.
Staying Away from Your Average Policies
Marina insurance can come with several different options that you can build on your package for comprehensive coverage. These include:
- Storage Coverage
- Marina Operators Legal Liability
- Commercial General Liability
- Sudden & Accidental Pollution Coverage
Having appropriate protection lets you operate your harbor with the confidence that in any emergency your insurance has your back. This also allows your clients to see that you take your responsibility seriously and can reimburse them in case any damage is done to their property.
For anyone looking to own their own marina or are looking to upgrade their insurance package, acquiring an agency that specializes in their area lets them avoid general, one-size-fits-all policies. Contact a reputable agency that provides insurance for California marinas to get your insurance journey started.
Hoteliers who assume standard property and liability insurance equals comprehensive risk protection are due for an expensive reminder that one size does not fit all. Don’t make the same mistake. Be sure you consider all the products available from the hotel association insurance market.
The Basics…and Then Some
Like any other business, hotels require a strong underpinning of standard coverages. What makes the hotel association insurance market unique, however, are the additional risks that are inherent to the hospitality business. Consider the additional endorsements and/or stand-alone policies that many hotels may require:
Property: Beyond the standard real and personal property policies, hotels–depending on location and/or recreational facilities–may need windstorm, flood, earthquake, fine arts, unique assets (such as a golf course or water park) and ingress–egress coverage. All hotels should strongly consider business interruption and terrorism endorsements.
Liability: A general liability policy is hardly enough. Business automobile liability, liquor liability, cyber liability, innkeepers liability and garagekeepers liability, as well as endorsements or policies aimed at specific spa and recreational activities are crucial coverage needs for a full-service hotel.
Workers Compensation: All but the smallest bed and breakfast require a workers comp package. Depending on the size of the hotel association, several creative options are available to reduce premium amounts.
Ancillary Markets: Hotels need comprehensive Errors and Omission and Directors and Officers protection, but broad exposure to a variety of risks will not be covered without additional protection against crime, fiduciary and employee benefits liability.
Most small businesses begin with enormous effort and investment, and when you see growth begin to accelerate, it can be an exciting reward for that hard work. But if your small business is growing too fast, you may have to cope with challenges you hadn’t expected, or didn’t expect so soon.
The Dangers of Rapid Growth
Some of the common challenges small business owners face with rapid growth include:
- distinguishing between income and profit
- understanding your market
- hiring strategically
- planning for the long-term
Keeping Up Versus Getting Ahead
Starting a business means long hours, hard work, and attention to detail. In the beginning, many business owners know everything there is to know about every aspect of their business. But as your business continues to grow, that attention to detail may become counterproductive. It’s important to ask yourself whether your focus on immediate needs and urgent issues is hampering your ability to step back and see the big picture. Have you taken the time to revise and refine your long-term plan? This is particularly critical if your growth has been rapid.
Planning for the Future
No matter how quickly your business is expanding, it’s always wise to invest the time it takes to create a good plan, and hire the best people to carry it out. If you feel as if your small business is growing too fast, it may just be a matter of reframing your priorities and use of time to get back on track and enjoy your success.
There is nothing quite like a place at the beach. Long walks in the sand, the sound of crashing waves, the sight of the sun rising or setting over the water, all of these are common reasons why so many Americans dream of owning coastal property.
But don’t get caught up in the romance of the setting and overlook some basic insurance realities. Owning your dream house near the water comes with a unique set of coverage needs. Consider these three guidelines when choosing coastal insurance services:
Hurricanes happen. From Harvey and Maria to Florence and Michael, thousands of homes have been damaged or destroyed during the past two calendar years. If your house is located within three miles of the coast, your homeowner’s insurance likely will not cover claims from a hurricane without the addition of supplemental hurricane or windstorm coverage.
Flood insurance is a stand-alone policy. Even if your coastal insurance services include coverage for hurricane or wind storms, damage from a flood is not included. In addition, if you live in a designated flood zone, your mortgage provider will demand that you carry flood protection.
Rental Properties Require Specific Coverage. Many owners try to offset costs by renting their houses some portion of the year. Basic homeowner’s policies will not protect against losses and damages by renters. Be sure to notify your insurance provider of any rental activity.
Since cyber-attacks and breaches can come from so many different angles, it’s especially important to choose cyber insurance that offers the right type of coverage and poses limitations that work for your company.
What You Need to Consider Before Choosing Sublimits
Each insurance policy’s coverage amounts are dictated by the policy’s written limits and sublimits. This means that a sublimit insurance will put a cap on the maximum amount of money that can cover an individual risk. To choose the right limits and sublimits for your cyber insurance policy there are a few things to consider.
How much cyber exposure does your business have?
Which exposures need the most or least amount of coverage?
How much would it cost to cover each exposure if it would result in a loss?
In many cases, cyber attackers will choose as many different angles as possible to exploit the data they can retrieve. Keep this in mind when you are setting limits for your insurance.
Figuring in Exclusions for Cyber Insurance Policies
It can be a crucial part of cyber security to record all instances of updates and actions taken towards data protection for your insurance to cover losses. Types of exclusions that apply to cyber sublimit insurance include the following.
- Ongoing breaches (prior to the date specified on the insurance policy)
- Outdated Software (computers, software or servers not kept up to date)
- Unencrypted Data (all data that has not been encrypted or password sealed)
Employers in monopolistic states face unique challenges with regard to worker safety. Stop gap insurance coverage exists to help employers in these state cover claims that would, in other states, be covered by workers’ compensation policies.
What Are Monopolistic States?
North Dakota, Ohio, Washington, Wyoming are all monopolistic states for purposes of workers compensation. This means that an employee injured on the job as a result of some error, neglect, or omission by the employer may sue that employer for damages. This action will not be covered in those states by workers’ compensation insurance, even though it would be covered in other, non-monopolistic states.
What Are the Risks?
Under the conditions described above, an employer might face exposure if an employee can prove that equipment was poorly maintained, working conditions were unsafe, or an environment was unsafe. Given the enormous range of possibilities this can open up, an employer without coverage that includes such lawsuits could face significant losses.
Types of Claims
The two types of claims employers face, bodily injury or disease as a result of errors, omissions or neglect, can both be covered by the appropriate stop gap policy. The needs of each industry and individual business will vary, so it’s important to consult an insurance professional about the specific concerns you have for your company. Stop gap insurance coverage protects employers and their businesses when workers’ compensation programs will not.
Different clients often have very different insurance needs. A well-rounded company like Mavon Insurance can help you to protect every facet of your business.
What Does a Quality Insurance Company Look Like?
Today’s insurance market does not favor those with hard to cover risks. A good insurance provider will work to develop a relationship with you and have several options available to meet your needs. Several things to look for include:
- Multiple coverage options available, including cost and types of coverage
- Agents who are available to meet with you and get to know your business intimately
- A proven track record of meeting client needs with the experience to back it up
- Easy filing of, and timely turnaround on claims
How Does a Good Insurance Provider Help You?
Protecting your business, and its equipment and assets, allows you to focus on running and growing your company. Cost savings from having well-priced coverage can be reinvested allowing you to stay current and be progressive in your field. With many years of experience, a high-quality insurance company is able to be flexible and change as the industry does. This means that your coverage will be adjusted as your needs change and grow with your business.
With quality insurance coverage comes peace of mind, especially if your assets or business are in a typically hard to insure category. Mavon Insurance specializes in obtaining coverage for those who often struggle to obtain it.